BStrong Performance + AspireVue
A natural partnership built on shared values and complementary strengths.
Meet Dr. Brian Armstrong!
Brian is the Founder and Principal Advisor of BStrong Performance, an AspireVue Partner firm based in Parker, Colorado. With more than two decades of experience in leadership development, Brian brings a practitioner’s perspective that integrates classroom instruction, real-world management experience, and executive coaching. He works alongside business owners and senior leaders to solve problems with their performance, team, and organization. Since 2000, Brian has supported over 2,500 in-role leaders through consulting, training, and coaching engagements. In addition to his consulting work, he serves as an adjunct professor, teaching graduate and undergraduate courses in leadership, management, and development—bridging theory and practice in ways that directly support AspireVue’s insight-to-action approach.
Watch the interview featuring
Dr. Brian's approach and story!
Turn Insight into Action: Join AspireVue Today!
– Gain clarity through assessments and feedback
– Set goals that matter with measurable progress
– Build momentum using tools for self-awareness
– Connect with experts who help you stay focused
✦ Workforce Process
Organizational Team Approach
Your people are your greatest investment - but traditional HR processes often fall short of unlocking their full potential. AspireVue combines data-driven insights with human understanding to help you hire smarter, develop faster, and retain longer.
From selection to success in a single unified platform.
Discovery & Alignment
We begin with leadership conversations to clarify business priorities, current pain points, and the desired outcomes of a coaching or development initiative. Together we review existing performance, engagement, or turnover data to identify where AspireVue can create the greatest impact—linking coaching to measurable business objectives.
Proposal & Contracting
Using insights from discovery, we outline a customized proposal that defines participant scope, coaching cadence, assessment components, data-privacy terms, and ROI tracking methods. The contracting process ensures clarity around deliverables, timelines, and mutual accountability, positioning AspireVue as an extension of the organization’s HR or leadership team.
Launch & Partnership Integration
Once approved, the coach facilitates onboarding sessions with leaders and participants, introduces the AspireVue platform, and sets up the reporting cadence for ongoing visibility of progress. Continuous communication, performance dashboards, and periodic review meetings sustain alignment—turning the contract into a long-term developmental partnership.
✦ Individual Process
Individual Framework
Change doesn't happen through willpower alone. It happens when self-awareness meets structure, when insight is followed by intentional action.
Following is a sample of our process:
Consult & Contract
We begin by discussing coaching style preferences and practical logistics. Together the coach and client establish the coaching agreement — including confidentiality, session structure, and success metrics — laying a foundation of trust and mutual accountability before any assessments or goal-setting occur.
Set Focused Objectives
Once aligned, the coach and client define a clear direction inside the AspireVue platform. We co-create specific, measurable OKR-style goals that connect day-to-day behaviors with the client’s Ideal Self. This step turns purpose into an actionable roadmap and ensures every session moves toward meaningful progress.
Build Momentum
The AspireVue tools provide structure for continuous growth — 360 feedback, journaling, and real-time session notes keep insights visible and measurable. Clients access their reflections and resources anytime, while the coach tracks milestones and refines strategies to maintain lasting motivation and demonstrable results.
Pricing Plans for Individuals
Choose the perfect plan for your journey of growth and development.
Insight Journey Passport
Discover what's driving you — and what's getting in the way.
- Connect well with people just like yourself
- Get answers to people questions that have stumped you before
- Focus where you want to grow
- See how you compare to thousands of others
- Know for sure how others see you
- Boost self-confidence with some real wins
- Includes a free Substack leadership subscription
Great for self-starters and curious learners ready for meaningful change
Escorted Coach Package
Clarity + Coaching = Gain Confidence in Your Leadership.
- Everything in the Basic Passport
- Widen your insight lens to focus on two areas
- 5 hours of professional coaching with a certified expert
- Exclusive access to an additional topical forum cohort
Perfect for leaders ready to take focused action with expert support
Concierge VIP Journey
Deep insight. Full support. Multiple breakthroughs.
- Everything in the Basic Passport
- 15 hours of 1:1 leadership coaching
- Four assessments, each with its own private forum cohort
- Build trust, master feedback, elevate engagement across every domain
For leaders who want total transformation—guided every step of the way